From 5 August 2016 through 15 June 2017, The Mercedes House Brussels is being transformed into a smart pop-up store called ‘smart city’. smart stands – among other things – for questioning the status quo. In that context it’s only logical that the smart brand with its product offer and mobility solutions should seek out its natural habitat – the city. With the temporary concept of the pop-up store in the Brussels Sablon, all the passers-by can get acquainted in detail with the world of smart.
>> Showroom and test drive
It goes without saying that the whole smart range is present at ‘smart city’: the smart fortwo – coupé and convertible – the smart forfour and the smart BRABUS. Early next year the new generation of electric two-seaters and four-seaters will also make its way to the Brussels ‘smart city’. A test drive in the middle of the city is the best way to get to know the icon of urban mobility better.
The WY Brussels restaurant, led by Michelin-starred chef Bart De Pooter, is an integral part of ‘smart city’. Every day chef Isabelle Arpin and her team welcomes you with delightful culinary surprises.
The pop-up store also gives a podium to home-grown artistic talent. The so-called ‘free podium’ gives young artists and creative personalities the chance to show the general public what they can do. It’s the ideal way to not only get acquainted with the smart brand, but to bring it fully to life.